Arber Shabani

Development of a sensory evaluation methodology for enhancing driver experience

I am a PhD design researcher within the Perception Enhancement Research (PER) group at Brunel University. My research focuses on the development of a sensory evaluation methodology for enhancing automotive steering wheel perception for an improved and more positive driver experience. This involves understanding typical driving experiences, driver feel and emotional attributes to driving scenarios. My research methods include field studies, think aloud protocols, ethnographic research and laboratory experiments. My main goal is to define the vibratory semiotic language that communicates information of road condition, which in turn can produce human emotional engagement for the scope of measuring the driver quality activation profiles from various automotive segments. Special importance is placed on understanding the key vibrotactile properties of signal content which can be perceptually and emotionally meaningful to the driving experience. I have a MSc Master’s degree in Integrated Product Design from Brunel University and a BA Bachelor’s degree in Digital Modelling from the University of Hertfordshire in the UK. I am a member of the Design and Emotion Society, the Institution of Engineering Designers (IED), the Engineering Integrity Society (EIS) and of the Institution of Mechanical Engineers (IMechE).

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