Branding, Design Strategy and Innovation

Mr John Boult, Dr Fabrizio Ceschin, Dr Youngok Choi, Busayawan Lam

The group is interested in investigating how strategic design can drive positive changes in the context of branding and innovation. The recent projects include

  • Sandpit: VoiceYourView – making public spaces safer (For more information about the project, please visit our website: http://www.voiceyourview.com)
  • Digital Home Appliance Innovation Research and Design Strategy Development
  • Future Concepts for Convergence and Cross Mobile IT
  • Securing the value of Co-design for Community-based Organisations (For more information about the project, please find the field study reports below:
  • Designing for 'Iconicity'


Branding, Design Strategy and Innovation

"Trust Idea" From The Minds Of Cilas Nascimento, Cansu Durucan, Eles Roberst, Radu Mihaju