Tuesday 22/11/2011 14:00 – 15:00
Location: Brunel Design, Design Exhibition Centre, Room TA045
Speaker: Prof. Patrick W. Jordan, Fellow, Royal Society of Medicine

This seminar will look at how we can design products, services, the environment and systems in order to maximise the benefits that they bring to people and create a more positive society in which people can flourish.

This will include issues such as how to make products and services more emotionally engaging, how to design inclusively, and how to create effective and usable public services.

We will look at the social history of design – the situations in which it has reached out to help people and the times when it has been a vehicle for elitism and exclusivity.

Finally, we will address the role of design as it moves forward. What should the mission of designers be? Should there be any mission at all or should design simply be a means of creative expression?

Pat Jordan has been a guest lecturer at Brunel for the last ten years. He has honorary chairs at City University London and the University of Surrey and formerly had chairs at Carnegie Mellon University and the University of Leeds. He is a consultant to many of the world’s most successful companies and to the third sector (charities and voluntary organisations). He was an advisor to the UK government from 2000 until 2010.