Human Centred Design: a paradigm for 21st century enterprise

Wednesday 07/03/2012 13:00-14:00
Location: Brunel University, Howell Building, Room H313
Speaker: Prof. Joseph Giacomin, Director of the Human Centred Design Institute, Brunel University, London, UK

The 21st century is characterised by ever growing expectations regarding experiences, quality of life, privacy and ethics. With the growing pressure for human centred products, systems and services, the activity of design has taken centre stage in most customer driven innovation. Having been often described as the "century of the human mind", the current period is rich in new products, systems and services which are characterised by interactivity, intelligence, agency and emotion. This seminar will define the paradigm of human centred design, an approach which is being followed by ever greater numbers of businesses. The multidisciplinary paradigm will be defined in comparison to the main competing paradigms of technology-driven design and sustainable design, the business implications will be discussed and application examples will be provided. Key areas for HCD research are also identified.

Professor Joseph Giacomin is Director of the Human Centred Design Institute (HCDI) which performs research leading to products, systems and services which are physically, perceptually, cognitively and emotionally intuitive to their users. He teaches modules in Human Factors and in Perception Enhancement. He has a Ph.D. from Sheffield University in the United Kingdom and has both Master's and Bachelor's degrees from the Catholic University of America in Washington D.C. U.S.A.. He has worked for both the American military and the European automobile industry. Over the years he has participated in numerous EU and UK research projects and has produced more than 60 publications. Most recently he has published his book Thermal - seeing the world through 21st century eyes. Joseph Giacomin is a member of the editorial boards of Ergonomics in Design, Ergonomics, and the International Journal of Vehicle Noise and Vibration (IJVNV). He is a Fellow of the UK Ergonomics Society (FErgS), a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (FRSA), a member of the Associazione Per Il Disegno Industriale (ADI) and of the Royal Photographic Society (RPS).