Experience-driven innovation

Monday 10/09/2012 14:00-15:00
Location: Brunel University, Howell Building, Room H313
Speaker: Rick (H.N.J.) Schifferstein, Associate Professor at the Faculty of Industrial Design Engineering, Delft University of Technology, The Netherlands.

Any product has an experiential effect on its user, whether the designer intended this effect or not. These experiences are important: They influence purchase decisions, usage behaviour, and the degree to which the user enjoys using the product. Hence, it is commercially interesting to design products that evoke specific experiences.

Experience-driven design involves at least two important challenges. The first is to determine what experience to aim for, and the second is to design something that is expected to evoke that experience. To answer these questions, you will need to acquire a thorough understanding of the intended user and the world he or she lives in. In addition, you need insight in the responses that are evoked by various design elements.

In my presentation, I will sketch the experience-driven design approach developed at Delft University and Technology, illustrated by several projects performed with this approach. In addition, I discuss the consequences of incorporating this design approach for a company’s innovation processes.

Rick (H.N.J.) Schifferstein is Associate Professor at the Faculty of Industrial Design Engineering of Delft University of Technology. His topics of interest include (multi)sensory perception, consumer experience, and experience-driven innovation. Among others, he published in Acta Psychologica, Marketing Letters, Chemical Senses, International Journal of Design, and Journal of Experimental Psychology: Human Perception and Performance. He is co-editor of the books Food, People and Society (2001; Springer), Product Experience (2008; Elsevier), and From Floating Wheelchairs to Mobile Car Parks (2011; Eleven International).
With his company Studio ZIN, he provides personal coaching and creative workshops that stimulate personal growth and unleash the innovative powers of a company.