Reimaging the future

Wednesday 19/03/2014 12:00-1:00PM
Location: LC115
Speaker: Alberto Benbunan

Abstract.
We will walk through history and emerging media. We will see the vision of 2 great influencers 20 years ago and what has happened. Together, we will reimaging the future. As Mark Twain said: "The art of prophecy is very difficult, especially with respect to the future."

Bio.
Alberto Benbunan - Professor of Emerging Media and Mobile Marketing and Academic Director at IE Business School and Co-Founder and Managing Director Mobile Dreams Factory.
In 2004, he founded "Mobile Dreams Factory" one of the leading European mobile marketing and advertising agencies with offices in Spain, Mexico and United States. Mobile Dreams has been awarded with many different international awards such as MMA Awards, Cannes Lions, Eurobest, El Sol, etc. Currently, Mobile Dreams is working with several high profile customers such as Vodafone, Repsol, Mahou, Coca-Cola, L’Oreal, P&G among others. Alberto is a professor of Emerging Media and Mobile Marketing and Academic Director at IE Business School (considered among the top 10 business schools in the world by FT and Newsweek).
Mr. Benbunan works in many different non-profit organizations in Europe and Israel; and is author of “Correo Electronico en una semana” a book published by Gestion2000 of Editorial
Planeta.
http://www.slideshare.net/betobetico/reimaging-the-future-hcdi-brunel-london-university