The HCDI Seminars Series

The Human Centred Design Institute endeavours to provide an international centre of discourse for all matters related to human centred design. Our seminar series is designed to encourage communication and teamwork across the academic and business sectors, and treats all areas of interest from human science to the philosophy of human centred design. If you wish to contribute as a guest speaker please email the seminar series coordinator Dr Alessio Malizia.

Current and Future Events

No current or future events are scheduled at the moment. Please visit soon for more updates.

Past Events

Ferrari excellence designed for the driver: how technology meets the human feeling

Monday 13/04/2015
15:00 - 16:00
Location: LECT 061
Speaker: Marco Fainello

Marco Fainello is head of the Technical Development of Ferrari GT Track Cars. Mechanical engineer, working with Ferrari since 1990 as an expert of car performance, he has spent 17 years in Formula 1 w read more [...]

Design for experience

Wednesday 11/03/2015
3:00 - 4:00
Location: TOWA049
Speaker: Paul Hekkert

Prof. Paul Hekkert is full professor of form theory, and head of the Industrial Design department, at Delft University of Technology

Paul conducts research on the ways products impact human read more [...]

Exterior Sounds for Electric Vehicles: An Experiential Engineering Case Study

Wednesday 11/02/2015
13:00 - 14:00
Location: SJ 050
Speaker: Professor Paul Jennings

Paul Jennings is Professor of Experiential Engineering and he also leads WMG's Energy and Electrical Systems research group.

Since 1988 Paul has worked on industry-focused research for a m read more [...]

Co-Designing Tangible Interactive Experiences for Cultural Heritage

Tuesday 02/12/2014
Location: Brunel University, SJ050
Speaker: Dr. Luigina Ciolfi

Cultural heritage technology has been a domain of study for HCI and Interaction Design for many years. Findings from a number of studies suggest that, however, technology can sometime di read more [...]

A multidisciplinary view on Learning Design research

Wednesday 25/06/2014
Location: SJ008
Speaker: Dr. Juan Manuel Dodero

When educators are asked about their level of knowledge and command over computing and informatics, the usual answer is "user-level domain" at best. That level of command makes teachers read more [...]

SHolistic design: Why so many computer-embedded products in the world aren’t designed for people and what we might do to change that

Wednesday 02/04/2014
Location: SJ008
Speaker: Prof. Steve Gill


Even those of us who know better tend to think of computers as the PCs or laptops we type our emails into. Actually, we also know that computers are in our cameras, iPods, ovens, read more [...]

Reimaging the future

Wednesday 19/03/2014
Location: LC115
Speaker: Alberto Benbunan

We will walk through history and emerging media. We will see the vision of 2 great influencers 20 years ago and what has happened. Together, we will reimaging the future. As Mark Twain read more [...]

Problem Formulation for Computer-Supported Solving

Wednesday 11/12/2013
Location: SJ050
Speaker: Prof. Steve Tanimoto


The world is full of problems to be solved. However, most of them are
not posed in a form amenable to computer-based collaborative problem
solving. A problem must be for read more [...]

Designing technologies for the next billion people: challenges and opportunities

Wednesday 13/11/2013
Location: SJ050
Speaker: Lucia Terrenghi – UX Designer for Emerging Markets at Google

Who are the next billion Internet users? And what can we learn from design and research practice in this area? In this talk I'll present an overview of some of the challenges and opport read more [...]

Anticipation and Decision-Making Skill: From Conceptual Frameworks to Applied Interventions Using Simulation Platforms

Tuesday 25/06/2013
Location: Brunel University, Howell Building, Room H313
Speaker: Prof. A. Mark Williams, Head of Subject Area in the School of Sport and Education, Brunel University, London

An overview is presented of contemporary research on anticipation and decision-making in sport and other domains that involve considerable pressure such as medicine, law enforcement and military read more [...]

Anticipated experiences: Early product concept evaluation

Tuesday 18/06/2013
14:00 - 15:00
Location: Brunel University, Michael Sterling Building, Room ML362
Speaker: Lutz Gegner , Designer and PhD Researcher at the Department of Design at Aalto University, Finland.

Experiential issues are gaining an increasingly important role in today’s consumer product, services or systems development. Especially in the realm of interactive technologies superior User eXp read more [...]

A Human Centred Piano for the 21st Century?

Tuesday 11/06/2013
Location: Brunel University, Tower A, Room TA049
Speaker: Dr Sarah Kingdom Nicolls , Senior Lecturer in Music, School of Arts, Brunel Univeristy

In this seminar, Dr Sarah Kingdom Nicolls will outline her drive to create a new piano for the 21st Century, which properly takes the role of the performer into account when performing contempor read more [...]

Meaning-Centred Design

Tuesday 21/05/2013
14:00 - 15:00
Location: Brunel University, Lecture Center, Room LC062
Speaker: Precipice Design: Julie Jenson Bennett (CEO) and Sarah Clark (Design Manager)

The creation and launch of a new product or device requires a large investment of money, time and trust from an organization. Only the most robust of processes and methodologies can be trusted, read more [...]


Friday 10/05/2013
10:00 - 12:00
Location: Brunel Univeristy, Howell Building, Room H139
Speaker: Dr Jonathan Freeman, CEEDs Project Coordinator, Senior Lecturer in Psychology at Goldsmiths, University of London

NOTE: this seminar will be run as a 2h Workshop format.

Contrary to conventional wisdom, recent research suggests that unconscious processes are found to be more efficient than consci read more [...]

Community-Centred Design

Wednesday 24/04/2013
Location: Brunel University, Lecture Center, Room LC262
Speaker: Prof. Anna Meroni, Politecnico di Milano, Department of Design, Italy

Whereas design for services, as a discipline, is very well familiar with a user centred approach, on one hand, and with participatory techniques, on the other, much less research, practice and t read more [...]

When users think about design

Tuesday 19/03/2013
14:15 - 15:15
Location: Brunel Design, Tower A, DEC Space, Room TA045
Speaker: Dr Nathan Crilly, Lecturer in Engineering Design at the University of Cambridge

Human-centred design approaches typically emphasise the attention that designers give to the people who will use (or otherwise be affected by) the products, systems and services that are designed. In read more [...]

THE HEARING BODY: How auditory perception influences body representation

Thursday 14/03/2013
Location: Brunel University, Howell Building, Room H313
Speaker: Dr Ana Tajadura-Jiménez , ESRC Future Research Leader at UCLIC (UCL Interaction Center, University College London)

The sense of our physical body is crucial for our interaction with our environment, being tightly linked to action-awareness and self-esteem. This mental representation we have of our body is no read more [...]

The Artificiality of Natural User Interfaces

Thursday 28/02/2013
Location: Brunel University, Howell Building, Room H313
Speaker: Dr Alessio Malizia, Senior Lecturer in HCI, Brunel University

In this talk we discuss the artificiality of Natural User Interfaces (NUIs) and propose a new approach to design gestural interfaces. Today the word natural, as in NUIs, is mainly used to highli read more [...]

The Future of Looking Back

Tuesday 02/10/2012
13:00 - 14:00
Location: Brunel University, Howell Building, Room H313
Speaker: Richard Banks, Principal Interaction Designer, Computer Mediated Living in Microsoft Research, Cambridge, UK.

The things we own connect us with our past. They remind us of the people, places and events that have formed and informed our lives, and if they have been inherited they connect us with the pasts of o read more [...]

Experience-driven innovation

Monday 10/09/2012
Location: Brunel University, Howell Building, Room H313
Speaker: Rick (H.N.J.) Schifferstein, Associate Professor at the Faculty of Industrial Design Engineering, Delft University of Technology, The Netherlands.

Any product has an experiential effect on its user, whether the designer intended this effect or not. These experiences are important: They influence purchase decisions, usage behaviour, and the degre read more [...]

Design and competitive advantage: collaborative strategies enabling radical innovations of meanings

Monday 30/04/2012
Location: Brunel University, Howell Building, Room H313
Speaker: Dr Claudio Dell'Era, Assistant Professor at Department of Management, Economics and Industrial Engineering - Politecnico di Milano, Italy.

Customers are paying increasing attention to product design, whether the aesthetic, symbolic or emotional meanings of products. Designers can support companies in exploring customers’ needs and the ap read more [...]

Exploring the ethics of human-centred design

Friday 27/04/2012
12:30 - 13:30
Location: Brunel University, Howell Building, Room H313
Speaker: Marc Steen, senior scientist at TNO, an independent research organisation in The Netherlands.

This seminar will explore the ethics of human-centred design (HCD), where HCD is meant to refer to innovation processes that include user involvement and co-design (ISO 13407). Based on critical refle read more [...]

Laptop and tablet use influences for seat design

Wednesday 18/04/2012
Location: Brunel University, Howell Building, Room H313
Speaker: Prof Peter Vink, Research Manager TNO Interior Design Group / Professor at Delft University of Technology, Faculty Industrial Design Engineering, The Netherlands

The use of laptops and tablets is increasing. In 2008 more laptops than desk tops are sold and tablet sales is increasing as well. This has influence on the design of office and vehicle interiors. How read more [...]

Not all Sheep are White: Lessons about designing from close analysis of design collaboration

Tuesday 20/03/2012
13:00 - 14:00
Location: Brunel University, Howell Building, Room H313
Speaker: Prof. Janet McDonnell, Central Saint Martins, University of the Arts London,UK

The seminar will present a series of examples of recent studies of design activity that pay close attention to the interactions taking place between participants. It will raise questions about what su read more [...]

Human Centred Design: a paradigm for 21st century enterprise

Wednesday 07/03/2012
Location: Brunel University, Howell Building, Room H313
Speaker: Prof. Joseph Giacomin, Director of the Human Centred Design Institute, Brunel University, London, UK

The 21st century is characterised by ever growing expectations regarding experiences, quality of life, privacy and ethics. With the growing pressure for human centred products, systems and services, t read more [...]

Design for Services

Wednesday 29/02/2012
Location: Brunel University, Lecture Centre LC 266
Speaker: Dr Daniela Sangiorgi, Lecturer in Design at Imagination Lancaster, a design-led Research Lab, Lancaster University, UK

This presentation will provide an overview of Design for Services as a discipline considering where it comes from, what it is doing now and a reflection of where it is going. It will draw on research read more [...]

Human-centred engineering in neuroprostheses

Tuesday 24/01/2012
12:30 - 13:30
Location: Brunel University, Howell Building, Room H313
Speaker: Dr Xiao Liu, Lecturer in Industrial Design & Technology, School of Engineering & Design, Brunel University, London, UK.

Diseases or injuries that affect the nervous system can result in some of the most devastating medical conditions. Thanks to the recent breakthrough in engineering and neuroscience, it is now possible read more [...]


Tuesday 22/11/2011
14:00 – 15:00
Location: Brunel Design, Design Exhibition Centre, Room TA045
Speaker: Prof. Patrick W. Jordan, Fellow, Royal Society of Medicine

This seminar will look at how we can design products, services, the environment and systems in order to maximise the benefits that they bring to people and create a more positive society in which peop read more [...]

Packaging Design and Communication Accessibility

Monday 26/09/2011
11:00am - 12:00pm
Location: Brunel University, Howell Building, Room H313
Speaker: Dr Erik Ciravegna, Politecnico di Milano, INDACO Department

By assuming a communication design perspective, the seminar will outline the user-centred approach to address the packaging design area and explore the potentialities of the project of information acc read more [...]

Fashion and technology evolution and the design of consumer products

Monday 12/09/2011
Location: Brunel Design, Tower A, Room TA049
Speaker: Dr Andrew Muir Wood, Plan Strategic

The world of design is becoming increasingly aware of the dynamic nature of the context in which products are created and consumed. Designers must ensure that the products they develop will be releva read more [...]

Engineering the Brand

Wednesday 07/09/2011
12:30pm -1:30pm
Location: Brunel Design, Tower A, Room TA049
Speaker: Dr Marcus Abbott, Platform Manager - Continental Series at Bentley Motors Ltd

In mature product markets competitive advantage is increasingly associated with the strength of the brand; what it stands for and what owning a brand’s product says about the consumer. Successful bran read more [...]

Judgments of vehicle approach across the lifespan

Tuesday 21/06/2011
at 12:30pm
Location: Brunel Design, Tower A, Room TA049
Speaker: Dr Damian Poulter, Department of Psychology, Royal Holloway, University of London

Estimating the time-to-passage of approaching objects is critical for collision avoidance. Failure to accurately detect and gauge the approach of an object can have serious consequences. Road traffic read more [...]

Design, mental models and behaviour change

Wednesday 15/06/2011
Location: Brunel Design, Tower A, Room TA049
Speaker: Dan Lockton

Behaviour change, in one form or another, has become a hot topic, from the 'gamification of everything' to the Cabinet Office's 'Nudge Unit'. Design is central to this subject, whether or not politici read more [...]

Crossmodal correspondences: Looking for links between sound symbolism & synaesthesia & their application to sensory marketing

Wednesday 01/06/2011
Location: Brunel University, LC264
Speaker: Prof. Charles Spence, Head of the Crossmodal Research Laboratory at the Department of Experimental Psychology, Oxford University

In this talk, it will be highlighted a number of case studies demonstrating the existence of a variety of robust crossmodal correspondences between both sounds (phonetic speech sounds, tones, and othe read more [...]

Theoretically guided HMI development for a driver assistance system

Wednesday 25/05/2011
Location: Brunel University, Howell Building, Room H313, third floor
Speaker: Dr Anke Schwarze, Technische Universität Braunschweig, Germany

This seminar will address the development of an HMI concept according to behavioural principles, exemplified by the development of a driver assistance system called VIDE. This system presents informat read more [...]

Understanding touch screen mobile phone users by Taxonomy of Experience (ToE)

Tuesday 25/01/2011
Location: Brunel Design, Tower A, Room TA049
Speaker: Wen-Chia (Nikii) Wang, PhD Researcher, Brunel University, School of Engineering & Design

The aim of this study is to understand user experience of touch screen mobile phones and to provide design principles from users’ perspectives. The importance of user experience in the product design read more [...]

Design for All, the cutting edge of innovation in social inclusion and economical growth

Friday 26/11/2010
Location: Design Exhibition Centre (DEC), Tower A, Brunel University, London, UK
Speaker: Avril Accolla, Milan Politecnico, Italy

Soon after its establishment in 1993, the European Institute for Design and Disability (EIDD) developed the mission statement: “Enhancing the quality of life through Design for All (DfA)”. After ten y read more [...]

Building a Common Language of Design Representations for Industrial Designers & Engineering Designers

Tuesday 14/09/2010
Location: Brunel Design, Tower A, Room TA049
Speaker: Dr Eujin Pei, Loughborough University

To achieve success in today’s competitive environment, companies are realising the importance of design collaboration during new product development. The aim of this research is to develop a collabora read more [...]

Human-Motorcycle Interaction (HMI): Research issues in motorcycle ergonomics and rider human factors

Tuesday 23/02/2010
Location: Brunel Design, Tower A, TA049
Speaker: Dr Alex W Stedmon, MErgS, CPsychol, FRSA

Riding any powered two wheel vehicle is a very skilled task and larger motorcycles, in particular, are technically complex, high performance machines. The motorcycle and rider can be understood in ter read more [...]

From Prosthetic Head to Articulated Head: Designing Alternate Embodiments for Artificial Agents

Tuesday 09/02/2010
Location: Howell Building, Room H313
Speaker: Stelarc, University of Western Sydney, Australia / Brunel University, School of Arts

The PROSTHETIC HEAD is an embodied conversational agent that speaks to the person who interrogates it. It has a data base, real-time lip syncing and a library of facial expressions. Coupled to a perso read more [...]

Conversations with the sub-physical: Exploring human constructions of existential meaning in interactions with designed objects

Tuesday 26/01/2010
Location: Brunel Design, Tower A, TA049
Speaker: Dr Ian Coxon, University of Western Sydney, Australia

Hermeneutical phenomenology has previously been shown to be helpful in understanding meta-physical (non-physiological) aspects of human experience for designing purposes. Whether this proposition is a read more [...]

Towards a convergent model of motivation in the design

Tuesday 08/12/2009
Location: Brunel Design Tower A, Room TA049
Speaker: Fergus Bisset, BA (Hons), ISIA

This presentation presents a literature supported model of organismic human motivation. Put another way – it presents an updated interpretation of Maslow’s hierarchy of human needs, an interpretation read more [...]

The ethics of transport planning

Friday 29/05/2009
Location: Brunel Design, Tower A, Room TA049
Speaker: Prof . Stephen Potter

This presentation will explore the ethical issues behind what appears to be a technical design process - that of transport planning decisions. It will draw upon the transport/land use designs explored read more [...]